Start free

Library

AEO guides

Thirty-eight pages on getting named and cited in AI answers. Every number on them carries a date and a source, and several say plainly when not to pay us.

Guides · nine topics · updated 20 October 2026

Dodong, the Bungad mascot, on a glass shop counter in front of stocked shelves while a customer's hand reaches for a phone
Illustration of a generated answer with a brand name highlighted in the text and that brand’s own site listed among the sources the answer credits

Start here

What is Answer Engine Optimization?

How AEO differs from SEO, the four things that actually move it, and the three numbers worth measuring.

Also in the library
  • Our analysis of all 90 sources an engine actually cited in September 2026
  • The buyer questions, answered directly
  • The tools compared, including where we are the wrong choice
  • Our audited score of zero, with the method behind it

Where a figure is something an engine reported rather than something we checked, the page says so.

Read the guide
Dodong, the Bungad mascot, on a wooden cafe counter beside a latte and a blank tablet while a smiling barista prepares coffee by the window

Buyer questions

Questions people ask before buying

One page per question, titled as the question, answered in the first two sentences. These are the questions our own audit showed us losing.

The engines

How the machines actually work

What we measured, what the vendors publish, and — stated explicitly — the parts nobody outside those companies can tell you.

Perplexity / One answerOur own run
The question is rewritten into searchesA handful of queries, not oneRetrieve
Pages fetched and readTen for seven of eight questions10
The answer is written from those pagesWith the sources listedGenerate
Retrieve, then generate. The guides below take each step apart.

Comparisons

Choosing between the options

Including ourselves, and when a competitor is the better buy. A price an engine reported, not one we checked, is marked as such.

Dodong, the Bungad mascot, on a meeting-room desk in a high-rise office while colleagues work on laptops behind him
Dodong, the Bungad mascot, on a shipping box among parcels, tape and twine

Not written

What is not here yet, and why

We would rather have thirty-eight pages that answer something than seventy that hold keywords.

Pages for individual industries

Law firms, SaaS, e-commerce: we have no client data in any of them, and a page with the noun swapped is worthless. The plan: run our audit with a vertical question set and publish what comes back.

“How long does AEO take to work?”

We won’t answer it with a number: two audits of our own, twelve days apart, and no client history long enough. Instead, does AEO actually work? says what is proven and how to test it yourself.

More head-to-head comparisons

Otterly vs AthenaHQ, and the rest, need first-hand knowledge of both products that we do not have. An engine’s summary would be someone else’s opinion.

A monthly-subscription sales page

Our audit showed us losing that question, but what AEO costs and AEO on a budget already answer it. What is left over is an advert.

Or skip the reading

3 questions on Perplexity. Were you named, was your site cited, and can AI crawlers read your homepage? Free, no account.

Or start free with 1 brand and 5 tracked questions. A domain checked in the last week shows its stored run; the daily free allowance resets at midnight UTC.

Dodong, the Bungad mascot, waving, a hand on his hip, against a gold background