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Our own audit

Our own AI visibility score is 0

We asked Perplexity eight questions a buyer would ask, on 19 September 2026 and again on 1 October. It named Bungad in none of them, either time. Visibility score: 0 out of 100.

Latest run 1 October 2026 · Updated 14 October 2026 · Perplexity only · 9 minute read

Dodong, the Bungad mascot, waving with a hand on his hip against a warm gold backdrop
Dodong, the Bungad mascot, on a white bench beside beakers of gold and navy liquid and an open notebook of blank grid paper

What we measured

We sell AI visibility measurement, so the first brand we measured was our own. On 19 September 2026 we put eight buyer questions to Perplexity through its API and analysed the answers with the same code a customer’s report runs on.

On 1 October 2026 we asked the same eight questions again. Both times, Bungad was named in 0 of 8 answers. Mention rate 0%. Citation share 0.0%. No average position, because we never appeared. Visibility score: 0. The score did not move. The sources the engine cited did, and both are set out below. We ran the September audit twice to be sure and the October one once, and kept all three records; every figure on this page traces to one of them.

We know of no other vendor in this category that publishes its own audited number, and we understand why: ours is the worst one possible. We are publishing it anyway, for three reasons:

  • It proves the measurement is real rather than a marketing graphic.
  • It shows you exactly what a client report contains, including the parts that sting.
  • It starts a public before-and-after that we will update every month on this page. This is the first of those updates.
Bungad / Visibility scorePerplexity
1 October 2026One run0 / 100
19 September 2026Runs A and B, a minute apart0 / 100
Every figure on this page traces to one of the three stored records.
Dodong, the Bungad mascot, on a navy desk mat beside stacks of plain gold coins rising in height and a blank calculator

The numbers, month by month

The newest run is the first column. The two September runs gave the same result on every row except the last, so they share a column and that row names each.

Swipe sideways to see every column

Metric1 October 202619 September 2026What it means
Visibility score0 / 1000 / 100The headline number. Zero is the floor.
Answers analysed88Eight questions, one engine, one answer each, in every run.
Answers naming Bungad00We were not shortlisted once.
Mention rate0%0%Share of answers that name us at all.
Citation share0.0%0.0%The share of cited sources that pointed at bungad.com.
Average positionNoneNoneUndefined: you need at least one mention to have a rank.
Sources cited13590None pointed at bungad.com: 0 of 135 on 1 October, 0 of 90 in each September run.
Distinct domains cited6274 in run A
75 in run B
More sources from fewer places on 1 October.
More detail

The score is weighted: mention rate counts for half, citation share for three tenths, and position among named brands for the remaining fifth. All three inputs were zero in every run, so there is no rounding to argue about.

What changed since September, and what did not

What did not change: the score, 0 out of 100; the number of answers naming us, 0 of 8; the engine; and the eight questions, which were asked word for word. Twelve days on, the score is where it was. That is a real zero twice, and we would rather print it twice than wait for a better month.

What changed: the sources

What changed: the sources. On 1 October the engine cited 135 sources where each September run cited 90, and drew them from fewer places: 62 distinct domains, against 74 in run A and 75 in run B. In September seven answers carried exactly ten citations and one carried twenty, in both runs. On 1 October six of the eight carried more than ten. In September no cited address was a site’s front page; on 1 October five were, which our analysis of the September sources does not cover. One of our six tracked rivals was counted in one answer fewer, which is set out under who got named instead.

We do not know why the engine cited more on 1 October, and the record cannot tell us: it stores the questions, the answers and the sources, not which model answered or how it was set up. October is also a single run, where September was two. So read the October citation counts as one sample. The zero needs no such care: it is the same in all three records.

One engine, not “all AI platforms”. Every run on this page covers Perplexity and nothing else, because Perplexity is the only engine we hold an API key for today. We have not measured ChatGPT, Claude, Gemini, Google AI Overviews or Copilot, and we are not going to imply that we have. When a second engine is keyed, this page will say so and the number will be recalculated across both.

Dodong, the Bungad mascot, on a walnut desk beside an open card-catalogue drawer of blank index cards, a card lifted by its gold tab

The eight questions

These are fixed. We asked exactly these on 19 September and again on 1 October, and we will ask them again next month, so the comparison means something. Every one of them, in every run, returned an answer that did not contain the word Bungad.

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#Question put to PerplexityBungad named, 1 OctoberBungad named, 19 September
1What is answer engine optimization and who provides it as a service?NoNo
2Best AEO tools for tracking brand visibility in ChatGPT and PerplexityNoNo
3How do I get my brand mentioned in AI answers?NoNo
4Which company offers a monthly AEO subscription for small businesses?NoNo
5AEO agency or tool for a small business on a budgetNoNo
6How much does answer engine optimization cost per month?NoNo
7Who tracks how often AI assistants cite my website?NoNo
8Alternatives to Profound for AI search visibility trackingNoNo
More detail

Question four is the one that hurts. “A monthly AEO subscription for small businesses” is a description of our entire product, and the engine still had six other names to reach for before it would have needed ours. On 1 October its whole answer to that question was one company, and the company was HubSpot.

Dodong, the Bungad mascot, holding a small gold trophy on a navy background

Who got named instead

We track six rivals by name. The count is the number of answers, out of eight, in which our analysis code found each name: the same code, and the same count, that a client report uses. The two September runs produced their column identically, naming the same brands in the same answers. In every run the code found all of its mentions in the answers to questions 2, 5 and 8, and none in the other five. The sixth rival we track, Palmata, was counted in none.

Brand1 October 202619 September 2026
Profound1 of 82 of 8
Peec AI2 of 82 of 8
Otterly2 of 8 (3 by reading)2 of 8
AthenaHQ1 of 81 of 8
Scrunch AI1 of 81 of 8 (2 by reading)
Bungad0 of 80 of 8
Where our own count is too low

Where our own count is too low. The code counts a rival only when an answer spells the name the way we listed it. Reading the stored answers in full shows two it missed. On 1 October the answer to question 8 offers “OtterlyAI”, written as one word, which the code did not count as Otterly: read in full, Otterly is in three October answers, not two. On 19 September the answer to question 7 offers “Scrunch” without the “AI”, in both runs, which the code did not count as Scrunch AI: read in full, that is two September answers, not one. The table prints the code’s count first because it is the number a client would be given, and the count by reading beside it because it is the truth. Our own zero does not depend on spelling: the letters “bungad” appear nowhere in any stored answer or in any cited address, in any of the three records.

More detail

Worth noticing, in both months: even the leaders in this category are named in a minority of answers. No single brand dominated these answers. That is the whole opportunity — and the reason a score of 0 is a starting line rather than a verdict.

Why Profound’s count fell

Profound’s count fell because of question 8, which asks for alternatives to Profound: the September answers repeated the name Profound in their own text, and the October answer did not. The count is of a name appearing, not of a recommendation.

Dodong, the Bungad mascot, beside a wooden pie-chart puzzle with its gold slice pulled out, on a printed answer sheet marked with a gold highlighter

The domains Perplexity cited on 1 October

This is the most useful output of any audit, ours included: the sources the engine drew on while answering questions about our category. The October figures come from the stored record of the 1 October 2026 run, which contains 135 citations across 62 distinct domains. Not one of them was bungad.com.

More detail

Every domain cited more than once on 1 October is listed, with its count in each September run beside it. The other 45 October domains have a single citation each, and picking a few names out of that tie would be presenting noise as a ranking.

Swipe sideways to see every column

Domain1 October19 September, run A19 September, run B
blog.hubspot.com1854
semrush.com1300
hubspot.com911
stackmatix.com923
peec.ai742
otterly.ai500
victorious.com500
linkedin.com411
searchbloom.com411
aeoengine.ai211
blogs.bing.com200
brandify.io211
conductor.com211
entrepreneur.com200
help.otterly.ai200
moosend.com200
seo.com211
45 further October domains1 eachnot listednot listed
bungad.com000
What stands out in the October list

Three things stand out. The 1 October citations were much more concentrated: blog.hubspot.com was cited 18 times on 1 October, against 5 in run A and 4 in run B. Seven of the seventeen domains above, semrush.com, otterly.ai and victorious.com among them, were not cited at all in either September run. And 35 of the 62 October domains appear in neither September run, while domains that led in September fell back: ahrefs.com and business.com were each cited once on 1 October, and scrunch.com not at all.

One thing held. In all three records, companies that the answers themselves offer as vendors are among the sources cited more than once: peec.ai in both September runs, and peec.ai, otterly.ai, semrush.com and hubspot.com on 1 October. A vendor’s own site can be a source here. Ours was not one in any of the three records.

Dodong, the Bungad mascot, on a café table beside a stack of newspapers and magazines, a gold marker tucked into the top copy

The domains Perplexity cited on 19 September, run A

The September result, kept as we first published it. The figures below come from the stored record of run A, the first of two runs on 19 September 2026, which contains 90 citations across 74 distinct domains. Not one of them was bungad.com.

More detail

Only domains cited more than once are listed, and the counts are run A’s. Everything else sits in a 65-way tie in run A at a single citation each, and picking a few names out of that tie to pad a top-ten would be presenting noise as a ranking.

DomainCitationsWhat it is
blog.hubspot.com5Marketing publisher
peec.ai4Competitor’s own site
ahrefs.com3SEO publisher
business.com3Business directory and reviews
aiclicks.io2Category blog
scrunch.com2Competitor’s own site
seranking.com2SEO publisher
stackmatix.com2Agency blog
techradar.com2Technology press
65 further domains1 eachA long tail, all tied — not a ranking
bungad.com0Us
What stands out in the September list

Read that list as a map of who the engine trusts here. Two things stand out. First, a competitor’s own domain — peec.ai, cited four times — is the second most-cited source of all, ahead of Ahrefs and business.com, and scrunch.com appears twice. A vendor site can be treated as a source in this category if it answers the question directly. Second, everything else above the tie is publishers and directories rather than vendors. Earning an accurate presence on the sources an engine already quotes moves a score faster than another post on your own blog, because you inherit a trust you have not had to build.

This is the part we hand clients first. Not the score — the citation list. The score tells you where you stand; the cited domains tell you where the work is.

The citation list moves between runs. The score did not.

On 19 September we ran the same eight questions twice, about a minute apart, and stored both: run A above and run B. Every headline number was identical — 0 of 8 named, 0% mention rate, 0.0% citation share, no average position, score 0 — and both runs named exactly the same competitors in exactly the same answers. The citation counts did not hold still:

DomainRun ARun B
blog.hubspot.com54
peec.ai42
ahrefs.com34
business.com33
stackmatix.com23
techradar.com21
trakkr.ai12
More detail

So treat an individual citation count as an estimate, not a measurement. What is stable is the shape: 90 citations both times, 71 of the distinct domains shared between the two runs, and eight of the nine repeat-cited domains appearing in both. That is the level at which the list is worth acting on — which publishers and directories the engine reaches for, not whether HubSpot scored four or five.

That held for two runs a minute apart. It did not hold for twelve days. On 1 October the shape itself was different, as the October table above shows: more citations, fewer domains, and different names near the top. So a citation list is dated as well as estimated.

Bungad / September runs A and BStable shape
CitationsIn each September run90
Distinct domains shared by the two runs71
Repeat-cited domains in both runs8 of 9
The shape held for two runs a minute apart. It did not hold for twelve days.
Illustration of a generated answer with a brand name highlighted in the text and that brand’s own site listed among the sources the answer credits

What we are doing about our own zero

The same four things we would put in a client’s plan, in the same order, against the same questions.

  1. A direct answer page for each question we lose. Eight questions, eight pages, each titled with the question and answering it in the first two sentences. This page is one of them.
  2. Our specifics in plain text on our own domain. $99, $299 and $799 per month, the engines we actually cover, what we do not track. Text on a page, not a pricing image and not a PDF — because peec.ai being the second most-cited source in run A shows a vendor page can be quoted when it states facts plainly.
  3. An accurate presence on the domains above. Business directories and category roundups first, since those are what the engine reached for when it did not reach for a vendor.
  4. Re-run the same eight questions monthly and publish the new number here, up or down. A score that only ever gets published when it improves is not a measurement.
A note on the Philippines

One positioning correction sits alongside this run rather than inside it: in the Philippines, “AEO” means Authorized Economic Operator, a Bureau of Customs accreditation programme for importers and exporters. Competing for that acronym locally means competing with the Bureau of Customs, so we use “AI search visibility” here instead. To be precise about provenance: no Philippine question is among the eight above, so no run on this page measures that effect. In September we wrote here that adding one was on the list for the next audit. The 1 October run asked the same eight questions and nothing else, so that has not happened. It is still on our list. We are not putting a date on it this time.

Dodong, the Bungad mascot, studying a stack of blank cards through a magnifying glass on a gold background

How to check this yourself

The run is a script in our repository, not a spreadsheet we maintain by hand. It asks the eight questions above through the configured engine APIs, analyses each answer with the same functions that produce client reports, and writes a complete JSON record of the run — every answer, every citation, the metrics — so a number on this page traces back to a file that exists. The command:

npm run self-audit

The three records, and five honest limits

Each run is stored in full, labelled by the moment it started. Three are behind this page: run A and run B, a minute apart on 19 September 2026, and the 1 October 2026 run. All three are complete, with 8 of 8 answers analysed and none failed.

Five honest limits. The engine is non-deterministic, so a re-run reproduces the picture and not the bytes — as the two September runs show, the score held at 0 while individual citation counts moved by one or two. Citation counts are therefore an estimate; the score is the measurement. The brand tallies are what our code counted, and the note under that table says where it counted too few. Eight questions on one engine is a small sample — enough to be certain about a zero, not enough to read meaning into a one-point move later. And the months are not evenly spaced: the first two audits were on 19 September and 1 October, twelve days apart. That is why the question set is fixed and every run is kept. Monthly here means one audit in each calendar month, not one every thirty days.

Dodong, the Bungad mascot, on a desk beside a printed page of grey lines, a line near the top marked with a gold highlighter

Why publish this at all

Because the alternative is asking you to trust a number we will not show about ourselves. Every claim on this site is checkable: the questions are listed, the method is a command you can read, and the result is the worst one available. If our measurement flattered anyone, it would have flattered us first.

Next update: November 2026, same eight questions, published here whichever way it moves.

See your own number

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The same measurement on you: whether you were named and the domains the engine cited. The free check asks three questions; the audit on this page asked eight. Perplexity either way, because it is the only engine we hold a key for.

Or start free with 1 brand and 5 tracked questions. A domain checked in the last week shows its stored run; the daily free allowance resets at midnight UTC.